A TCPA Guide for Businesses Using Text Marketing
With the increasing adoption of SMS (Short Message Service, or texting) for its impressive open rates, performance metrics, and interactive capabilities, it's crucial to understand and abide by TCPA guidelines.
TCPA stands for Telephone Consumer Protection Act, a set of regulations governing communication practices.
Whether you're an experienced marketer or new to SMS, it's essential to grasp these guidelines before sending your first marketing text.
Our comprehensive TCPA compliance guide provides the knowledge and tools you need to steer clear of legal pitfalls and develop a successful communication marketing strategy.
By the end of this guide, you will know more about:
- TCPA Basics: Gain a fundamental understanding of the TCPA and its purpose. This section will cover the key elements of the act and explain to whom the TCPA applies and what to expect with violation penalties.
- TCPA Compliance: Discover the specific requirements you need to meet to stay compliant. This section includes topics like getting consent, providing opt-out options and following time restrictions for communication.
- TCPA Best Practices: Cover your bases (and keep customers happy) by learning more about the importance of training and re-training employees, reminding customers how to opt out, conducting regular audits and more.
- TCPA Violation Penalties: Get informed about the potential consequences of non-compliance and the class action lawsuits that could cost you millions.
- What’s New With TCPA Compliance: Keep up-to-date on new TCPA rules that could impact how you conduct your business.